Mobile Bluetooth Phone Advertising Trade Customers Welcomed

 


EasyBlue provide a number of different mobile phone advertising products that allow you to send targeted ads to potential customers' mobile phones:

What Can our Bluetooth Mobile Phone Advertising Products
do for You?

  • Bring in New Customers
    Find out how to bring in new customers with EasyBlue Mobile Phone and Bluetooth Advertising

  • Significantly Reduce Your Advertising Costs
    Significantly reduce our advertising costs and maximise your return!

  • Give You Full Control Over Your Own Ad Campaigns
    Take Full Control of Your Bluetooth Advertising Campaign

  • Increase Your Customers' Levels of Brand Recall
    Increase Your Customers' Levels of Brand Recall through Bluetooth Advertising

  • Increase Your Brand Exposure
    Spread the word of your products or services in ways you never knew existed!

  • Increase Your Sales
    Increase Your Sales with EasyBlue Advertising Solutions

Our Bluetooth Advertising and Mobile Phone Advertising Products:

  • EasyFlyers - Distribute Your Flyers Electronically
    EasyFlyers™ is a new (environmentally friendly) way to distribute your flyers and leaflets to your potential market. Rather than pay for bulk, full colour print runs of A3 leaflets that get binned 40 steps down the road, send your potential market your flyers, leaflets and promotions via mobile phone. Using our EasyFlyers™ service, we can distribute your leaflets more cost effectively, WITHOUT the disadvantage of having your name all over the pavements.

  • EasyHotspots - Send Your Ads to Target Locations
    EasyHotspots™ is an advertising product that allows you to choose your target location (such as a university coffee shop, bus station in Newcastle, or other venue/location where we have a HotSpot set up) and send electronic ads to them via their mobile phones.

  • EasyBox - Run Your Own Bluetooth Advertising Campaigns
    The EasyBox™ is a fully independent mobile phone advertising product that allows you, from any venue or location of your choice, to send targeted ads to potential customers' mobile phones as they walk through the EasyBox's transmission radius (up to 100m in open space). It is easy to use and is powered by the mains and allows you to update and send mobile phone ads as often as you like for no additional cost. The EasyBox will transmit all of the most common advertising file types, such as .jpg, .gif, .3g etc.

All of our Bluetooth Proximity Marketing products come with our Full Service Warranty.

 
 

Bring in New Customers:

With our bluetooth advertising solutions, you will be able to attract new customers in a whole new way. All of our solutions allow you to tailor the delivery of your ad one way or another, whether that be by location, time, or demogaphic, YOU can choose when and where your ads get displayed and who they get displayed to. You can send ads in a number of different file formats, including video, to get your advertising message across exactly how you want it to be delivered.

As new customers walk past the location of the bluetooth advertising device (EasyBox, EasyFlyers or EasyHotspot), as long as they have their bluetooth turned on on their mobile phones, they will be presented with a message on their phone telling them that "X would like to send you a file. Accept?" 'X' would be the name of your company - depending on the model of mobile phone and how it received bluetooth data. When the user clicks 'yes' to accept the file transfer, your ad will instantly be transferred to the customer. Once the ad has fully downloaded, the ad will display on the user's mobile phone.

You can use this method of ad delivering for one-day special offers, deals or other incentives to get people IN your store today. And if not today, then at least they know you're there and you're modern and your're actively trying to win their custom. This instantly makes a company seem a lot more professional.

Significantly Reduce Your Advertising Costs:

Compared to traditional forms of advertising such as leaflets, newspapers or magazines, radio or even the internet, the EasyBlue products offer a cheaper solution per ad delivered. For example, once you purchase one of our EasyBox units, that unit is yours to keep. The advertising costs thereafter are completely FREE. As an added bonus, you also have the option to enrol in our EasyHotspots program which allows you to SELL advertising space from your EasyBox and generate EXTRA revenue!

Type of Ad Initial Setup Cost per Ad Duration Yearly Ad Cost
EasyBox £899 FREE Unlimited £899
Magazine FREE £1,000 1 Month £12,000
Radio FREE £4,000 1 Month £48,000

The EasyBox is a one-time fee. After the initial purchase, there are NO recurring fees. It comes with a full 1 Year's Manufacturer's Gaurantee with an optional Extended Service Plan.

All cost examples are ex VAT.

 

Get Full and Instant Control Over Your Ad Campaign:

All of our products give you absolute full and instant control over your campaign. Simply by uploading a new ad to the EasyBox or EasyFlyers, you can start delivering the new ad instantly. To upload a new ad to the EasyBox, just copy your ad to the USB stick or copy it over via the internet to your EasyBox. The next time the EasyBox polls for available devices, the new ad will get sent.

Increase Your Customers' Levels of Brand Recall:

Sometimes people don't buy as soon as they see an ad. Research has proved that 80% of sales come from recalled ads. When a customer sees your ad, they choose whether or not that ad is important to them or not and file it away appropriately in their brain. Either it gets dumped in the 'forget' zone of the brain, or it gets stored in the 'hhmm, that's interesting' part of the brain. The 'forget' bin is self explanatory, but the 'hhmm, that's interesting' location doesn't mean that the user will remember your ad forever. This is where we need to remind that customer that once upon a time, they saw one of your ads advertising one of your products and they thought it was interesting. Now we need to remind them! If a customer has an interest in what you're offering, each time they are subjected to your ads, your name and the fact that you're still there selling those goods that they like, the decision to buy becomes easier and easier for them. This is why the EasyBlue Bluetooth Advertising products can be of great help.

Mini Case Study:

If you had a shop in a highstreet selling fishing tackle, and one of our EasyBoxes in your shop, you would be able to send Bluetooth ads to anyone who walked (or in any way moved past) your shop. Now if they're interested in fishing tackle, they probably already know about you, but if they're a potential NEW customer, they may not have heard about you, or if they are customers that are new to the area or just passing through, they almost certainly won't know you. Your EasyBox would send them an ad as they walked (or rode) past your shop. It would display your latest offer on fishing rods, and the info would then get files away in the 'hhmmm interesting' part of the potential customers' brain. They'll innevitably forget about you when they go home but the NEXT time they come back to town and pass your shop, you'll send them another ad, this time showing them your weekly special on wellies or umbrellas. This time that information is processed again, but its backed up by th efact that they already know you now and even after they come in and finally buy some gear off you, each time they walk past, you'll remind them that you're there with another little special offer. This entire process is known residual branding, and over time, you build that brand in the customers' mind so that when they think about buying fishing tackle, you'll come to their heads instantly because you've sent them ads every time they've walked past your shop with some good offers in.

Increase Your Brand Exposure:

By sending your ads to potential customers' mobile phones via bluetooth as they walk past your shop, you increase the ways by which your marketing message can reach your target customers. Bluetooth proximity advertising gives you the opportunity to reach customers via their most personal medium, their mobile phone. It has the ability to reach phones up to 100m away if the line of sight is clear. This means you can be sending your brand message to customers' in competitor bars, clubs and stores across the other side of the street and tap directly into their customer base.

Bluetooth advertising gives you the means to advertise in ways you always wished you could, by video ads, demoing your products directly to people vi their mobile phones. You can send product shoots, leaflets, videos and sound files to customers, simply by having them walk past your shop.

Increase Your Sales:

This is the ultimate goal of any marketing campaign and our EasyBlue Bluetooth Advertising solutions are one of the few advertising methods that can see an instant return and increase of sales. The best way to demonstrate this is by talking through a mini-case study of how the EasyBox affected sales at Bar 'X' in Newcastle.

Bar 'X' Case Study:

Bar 'X' had just had a mass refurb carried out for the new year. Yet despite the refurbishment and a brand spanking new image, the bar was struggling to shed the reputation of the past. Competitors in the street were cram-packed with customers and Bar 'X' was dead. They had some great offers on and even ran a weekly leaflet campaign, making sure that as many people as possible learnt about the refurb and new offers.

Having exhausted all other methods of advertising, they contacted EasyBlue for an hour's FREE demo. After explaining the situation to us, we suggested to Bar 'X' that they go with the EasyBox demo, put an offer together to get people IN the door and see how it goes. They put together an introductory offer, a buy one get one free before 10pm, and asked us to design the ad for them - this was not included in their free trial but they felt the £99 was worth the punt. We put together an ad for the EasyBox and headed off to Bar 'X' for bit of evening advertising!

The result was a cracking success! We managed to drive in over a hundred new customers that night based on the offer that was running and Bar 'X' instantly bought the EasyBox for another 7 of their venues across the country.

For more information on the EasyBox and the FREE trial that could be available to you, please contact us on the number below for more information or to arrange a live demo.

  15.06.08 Bowes Museum Guns for Awards
Bowes Museum puts the EasyBox into its makeover plans. With the recent funding grant and part of the Bowes Museum's eagerly anticipated makeover, the museum will make use of bluetooth technology to interact with museum goers.
Marshy's Motorcycles takes on EasyFlyers for Christmas

  20.05.08 Barnard Castle Has the Vision
Barnard Castle Vision, a new project supported by Teesdale District Council to raise the profile of Barnard Castle and give tourists and locals a 'vision' for the future of the town, has commissioned the installation of an EasyBox Bluetooth AdServer in their market town centre 'Glass Box'. The project is part of an ambitious effort to create a sense of user interaction with the glass box, which has been designed by Xcite Architecture, in Newcastle.
Marshy's Motorcycles takes on EasyFlyers for Christmas

  14.04.08 SubWay Considers EasyBlue
SubWay Sandwiches North East booked a demo run of the EasyBox Bluetooth Advertising Server.
Marshy's Motorcycles takes on EasyFlyers for Christmas

 

  • No commitment neccessary
  • No charges incurred
  • No surprises promise
  • Send Ads to Mobile Phones in a location of your choice.
  • 1 Hour's Advertising Completely FREE
  • Full Delivery Status Reports for all Ads
  • You specify the time, you specify the location to give you complete control over the audience you're most likely to hit.

 

Do you hand out flyers on the street? Why not try sending your flyers to mobile phones instead?
 
 

Would you like to send your ads to certain people? Students? Coffee Shops? Bus stations? Cinemas?
 
Read more about our EasyHotspots
 

Send ads to potential customers as they walk past your shop with EasyBox
 
Read more about our EasyHotspots
Send Ads to Mobile Phones via Bluetooth EasyBlue mobile phone Advertising News Do You Want to Resell EasyBlue? Read more about our EasyFlyers

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