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With our bluetooth advertising solutions, you will be able to attract new customers in a whole new way. All of our solutions allow you to tailor the delivery of your ad one way or another, whether that be by location, time, or demogaphic, YOU can choose when and where your ads get displayed and who they get displayed to. You can send ads in a number of different file formats, including video, to get your advertising message across exactly how you want it to be delivered. As new customers walk past the location of the bluetooth advertising device (EasyBox, EasyFlyers or EasyHotspot), as long as they have their bluetooth turned on on their mobile phones, they will be presented with a message on their phone telling them that "X would like to send you a file. Accept?" 'X' would be the name of your company - depending on the model of mobile phone and how it received bluetooth data. When the user clicks 'yes' to accept the file transfer, your ad will instantly be transferred to the customer. Once the ad has fully downloaded, the ad will display on the user's mobile phone. You can use this method of ad delivering for one-day special offers, deals or other incentives to get people IN your store today. And if not today, then at least they know you're there and you're modern and your're actively trying to win their custom. This instantly makes a company seem a lot more professional. Significantly Reduce Your Advertising Costs:
The EasyBox is a one-time fee. After the initial purchase, there are NO recurring fees. It comes with a full 1 Year's Manufacturer's Gaurantee with an optional Extended Service Plan. All cost examples are ex VAT.
Get Full and Instant Control Over Your Ad Campaign: All of our products give you absolute full and instant control over your campaign. Simply by uploading a new ad to the EasyBox or EasyFlyers, you can start delivering the new ad instantly. To upload a new ad to the EasyBox, just copy your ad to the USB stick or copy it over via the internet to your EasyBox. The next time the EasyBox polls for available devices, the new ad will get sent.
Increase Your Customers' Levels of Brand Recall: Sometimes people don't buy as soon as they see an ad. Research has proved that 80% of sales come from recalled ads. When a customer sees your ad, they choose whether or not that ad is important to them or not and file it away appropriately in their brain. Either it gets dumped in the 'forget' zone of the brain, or it gets stored in the 'hhmm, that's interesting' part of the brain. The 'forget' bin is self explanatory, but the 'hhmm, that's interesting' location doesn't mean that the user will remember your ad forever. This is where we need to remind that customer that once upon a time, they saw one of your ads advertising one of your products and they thought it was interesting. Now we need to remind them! If a customer has an interest in what you're offering, each time they are subjected to your ads, your name and the fact that you're still there selling those goods that they like, the decision to buy becomes easier and easier for them. This is why the EasyBlue Bluetooth Advertising products can be of great help.
Mini Case Study:
If you had a shop in a highstreet selling fishing tackle, and one of our EasyBoxes in your shop, you would be able to send Bluetooth ads to anyone who walked (or in any way moved past) your shop. Now if they're interested in fishing tackle, they probably already know about you, but if they're a potential NEW customer, they may not have heard about you, or if they are customers that are new to the area or just passing through, they almost certainly won't know you. Your EasyBox would send them an ad as they walked (or rode) past your shop. It would display your latest offer on fishing rods, and the info would then get files away in the 'hhmmm interesting' part of the potential customers' brain. They'll innevitably forget about you when they go home but the NEXT time they come back to town and pass your shop, you'll send them another ad, this time showing them your weekly special on wellies or umbrellas. This time that information is processed again, but its backed up by th efact that they already know you now and even after they come in and finally buy some gear off you, each time they walk past, you'll remind them that you're there with another little special offer. This entire process is known residual branding, and over time, you build that brand in the customers' mind so that when they think about buying fishing tackle, you'll come to their heads instantly because you've sent them ads every time they've walked past your shop with some good offers in. By sending your ads to potential customers' mobile phones via bluetooth as they walk past your shop, you increase the ways by which your marketing message can reach your target customers. Bluetooth proximity advertising gives you the opportunity to reach customers via their most personal medium, their mobile phone. It has the ability to reach phones up to 100m away if the line of sight is clear. This means you can be sending your brand message to customers' in competitor bars, clubs and stores across the other side of the street and tap directly into their customer base. Bluetooth advertising gives you the means to advertise in ways you always wished you could, by video ads, demoing your products directly to people vi their mobile phones. You can send product shoots, leaflets, videos and sound files to customers, simply by having them walk past your shop.
This is the ultimate goal of any marketing campaign and our EasyBlue Bluetooth Advertising solutions are one of the few advertising methods that can see an instant return and increase of sales. The best way to demonstrate this is by talking through a mini-case study of how the EasyBox affected sales at Bar 'X' in Newcastle. ![]()
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